The Jordan Brand athletic footwear keeps finding innovative ways to re-introduce its greatness, over and over again. The same can be said about their upcoming release of the Jordan JT1 “Zoo” sneaker. The sneaker comes as a signature imprint of Boston Celtic’s Superstar forward, Jayson Tatum as his ball club is in first place in the Eastern Division heading into the playoffs.
When it comes to performance footwear, the Jordan Brand spares no expense on high engineered ingenuity to maximize on performance. The Boston Celtics power-forward and MVP Candidate Jayson Tatum is the latest of NBA stars to join the Jordan brand with a signature sneaker.
As Jayson made his way to Salt Lake City, Utah to participate in the 3-Point Shootout competition, he announced on Saturday that he would reveal his signature JT1 “Zoo” sneaker for the NBA All-Star Game on Sunday. And boy, did he put on a show! Wearing his signature sneaker, the 6 ‘8 Tatum dazzled fans with a 55 point (22-31 from the field) 10 boards, 6 assist and one steal as he led Team Giannis to a 184-175 victory over Team LeBron. At the end of the game, Tatum was unanimously awarded the Kobe Bryant MVP Award trophy for the 2023 NBA All-Star Game.
We would like to think his JT1 – “Zoo” sneakers had a lot to do with his performance. The JT1 Jordan brand is the lightest sneaker in the Jordan footwear line. The overall aesthetics of the JT1 Jordan brand gives high performance athletes the flexibility, durability and torsional stability needed to pivot, jump and run with confidence.
The JT1’s come in four different colorways; the “Zoo”, inspired by Jayson’s son’s favorite place to visit. The “Barbershop”, inspired by the confidence of receiving a fresh cut. The “Pink Lemonade”, inspired by Jayson’s favorite beverage, and the “St. Louis”, inspired by his hometown of St. Louis, Missouri.
A tribute to his family and heritage, Jayson Tatum proudly presents his JT1 Jordan Brand sneaker. “The coolest part was seeing the process come to life”, states Jayson. The JT1 will be officially released April 7 2023. The retail price will start at $120 (adult), $90 (grade school), $75 (pre), and $55 for toddlers. Although Jayson Tatum is an NBA Superstar, he expresses that he wants to be accessible to the younger generation and provide a sneaker that the average person could afford. I would say, “Jayson Tatum” has knocked it out of the park!!!
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