Ruvi Creative Director Dave Tucker talks Benefits of the All-Natural Freeze Dried Powdered Drink

What if I told you that there is an all natural freeze dried powdered drink that can help you feel better, while supplying key nutrients and vitamins to a healthy lifestyle! In addition, a drink made with whole fruits and veggies packed with an amazing taste? You would probably beg to differ! Well let me introduce you to Ruvi – Ruvi pronounced “Ru-vi” is the freeze dried whole food powdered drink that is packed with a variety of 26 carefully selected fruits and vegetables, strategically combined across 4 unique mixes.

We caught up with Mr. Dave Tucker. Dave serves as the Creative Director / Brand Experience for Ruvi. As with many creative minds, Dave’s approach to broadcasting the brand’s vision crosses into a personal realm, as he has personally witnessed Ruvi’s benefits across all spectrums. Based out of American Fork, Utah, the company has officially been in existence since January of 2022, and in just a short time, Ruvi is reconstructing the narrative on the way people view fruits and vegetables. Co-Founded by Jason Budge and Amber Benson, Ruvi prides itself on providing the building blocks of nutrition that are often missing from most people’s diets.

The challenges Dave Tucker faced from day one of Ruvi’s formation, was how to make an all natural freeze dried powdered drink attractive in today’s society. The market appeal may create obstacles; however, Ruvi speaks for itself. When surveyed, 9 out of 10 people would agree on the idea of experiencing better energy, sleep, and nutrition. (Promediabank independent survey April 2021) The overall objective for Dave was to bring Ruvi to the forefront of conversation. It’s time to Rethink your Drink! Ruvi delivers on the premise that a great drink should be convenient as well as healthy. With no additives, preservatives or sugars, Ruvi is the solution for the everyday individual. In today’s society 80% of Americans lack phytonutrients and Ruvi is the solution to fill the gap.

Since the initial public launch in January 2022, Dave Tucker has taken the approach of making a not so attractive space, desirable. Communicating fruits and veggies to a growing population on-the-go has its challenges; however, Dave has found innovative ways of marketing Ruvi’s unique wholesomeness. Ruvi is completely natural with no additives, which creates an organic trust between brand and consumer. Dave Tucker and the entire Ruvi team utilizes the power of social media, technology and even pop up’s to create the organic reach that Ruvi has been known for. From PR to the overall appeal, Dave notices a new phase of engagement from the younger generation wanting to ‘Get Healthy.’ “We are meeting them in those places to make it convenient and accessible” states Dave Tucker. In just about every realm, physical activity is encouraged and what better way to fuel the body than to supply them with the Ruvi edge. Ruvi cures the body’s craving in a simple, easy to consume form; freeze dried whole fruits and vegetables with an amazing taste.

As with any great product, there must be a targeted market of concentration. No problems, right? Well, marketing fruits and veggies require a keen sense of knowledge, tenacity and creativity. Dave Tucker and the entire Ruvi team understood one core thesis, and that’s; Health is a priority for all! From gold medalists, pro athlete, to even an aspiring ballet dancer, the need for a convenient way to receive the nutrients and vitamins is of utmost importance. The Ruvi brand of all natural, freeze dried powdered drinks offer all the benefits of an easy, go-to beverage that is an array to the pallet.

Dave Tucker

The Ruvi Advantage.

As Ruvi’s Creative Director, Dave Tucker’s mainstay is his ability to create memorable experiences for the brand. In order to create a need, there must be a want. This is where the rubber meets the road for Ruvi. Through platforms such as TikTok and Instagram, Dave and his colleague Mike Schmidt (Head of Partnerships & Events) is consistent in delivering engaging content around Ruvi and the benefits. Nothing is more appealing than the power of lifestyle. From the child that wants to be healthy, to the working mother with a family, the problem is the same across the board; time! In an ideal world, one would prepare meals for the week. However, In today’s hustle and bustle, both energy and time runs its course and quite often, nutrition is the element sacrificed. Through various partnerships and Influencers, Dave & Mike have found a unique connection to the masses through making a healthy lifestyle fun. “The days of the traditional channels of receiving your daily dose of fruits and veggies, is out the window. It’s about trendsetting and engagement” states Dave Tucker.

pictured from (l) to (r): Dave Tucker, Jason Budge, Mike Schmidt, Amber Benson, Madison Banks

Ruvi, Dave Tucker, Jason Budge, Mike Schmidt, Amber Benson, Madison Banks

Dave Tucker Speaks on the Ruvi Process

When speaking on Ruvi’s groundbreaking process, it is one that brings a great deal of pride and excitement to Dave Tucker. The science behind providing an all natural freeze dried powdered drink is a unique process which Ruvi has mastered.

Most of the fruit received by consumers at the grocery store or fresh market has been harvested before ripening, to extend the date of export to consumers. The disadvantage is by the time the fruit or veggies make it to the dinner table, it only retains about 30% of its potential nutritional value. That is where Ruvi comes to the rescue. By freeze drying the fruits and vegetables, the nutrients (and flavor) are locked in within hours of being harvested through our freeze drying process. With every serving of Ruvi, the consumer can be assured that he or she is receiving the freshest fruit or vegetables possible. A full serving of Ruvi comes packed with the traditional nutrients and vitamins that’s included with the fruits and vegetables. Most powdered drinks are air-dried or drum-dried because it’s easier and cheaper. Both use high heat, which kills many of the beneficial nutrients in plants, not to mention it messes with taste. Ruvi is freeze dried, the absolute best way to remove water — because it keeps the nutrients, color, and taste as potent as the day the food was picked. By flash freezing the selected fruits and vegetables, Ruvi can be stored and used for years, while keeping its original integrity, as in the day it was harvested.

Just add water, and the fruits and vegetables return to their original form with the same robust taste.
Creating an unbelievable brand experience is an initiative that Dave Tucker drives in his role as creative director for Ruvi. In every serving, Ruvi ensures quality, consistency and the promise of freshness.

Ruvi is BOLD in its commitment and stands confident in providing greatness. “And that’s the Ruvi Advantage”
~ Dave Tucker

Ruvi Nutrition Facts

Ruvi is whole fruits and veggies, including all that healthy fiber and nothing else, picked at their peak nutrition and freeze dried to lock in those nutrients and all that flavor!

It is recommended that the average adult eat at least 2 cups per day of fruit and 2 to 3 cups per day of veggies to maintain a healthy diet. According to the CDC 1 in 10 adults get enough fruits and vegetables while children fare at a rate of 3 and 10. As the building blocks of nutrition, Ruvi understands the deficiency and reluctance of many to fulfill the body’s basic nutritional needs.

Each pouch contains 4x servings of straight-up whole fruits and vegetables. Nothing else. Many healthy drinks contain added sugars, fillers or preservatives and also lack the fiber.

Ruvi comes in 4 delicious nutrient packed blends (Ruvi Active, Ruvi Focus, Ruvi Boost, Ruvi Clean). All blends consist of 2 ½ cups fruit + 1 ½ cups vegetables, equaling 4 servings. No fridge or blender needed; just pour a Ruvi packet in water, shade and drink!

Ruvi Active Charge for your heart! Fuji Apple, Tart Cherry, Carrot, Raspberry, Butternut Squash, Strawberry, Beet, Tomato

Ruvi Focus Energy for your brain! Blueberry, Grape, Blackberry, Banana, Strawberry, Broccoli, Zucchini, Spinach, Acai, Maqui Berry

Ruvi Boost Immune and Skin Support! Banana, Carrot, Mango, Peach, Pineapple, Butternut Squash, Kiwi, Orange

Ruvi Clean Detox and Cleanse! Grape, Fuji Apple, Banana, Zucchini, Cucumber, Granny Smith Apple, Spinach, Kale, Moringa

Ruvi Retail Activation (Showfield’s Miami)

At press time, Dave Tucker was excited to spill the beans on the upcoming happenings for 2023, thanks to one of Ruvi’s executives, Madison Banks. As stated, Ruvi will continue to stay engaged with social media, partnerships and influencer marketing to broadcast the nutritional benefits globally. In February 2023, Ruvi will embark on its first retail activation at Showfield’s in Miami, Florida. Showfield’s is the lifestyle discovery store where curation meets mission driven art, products and exclusive events. The partnership bringing Ruvi and Showfield’s together will serve as a test and case study that will gauge consumer engagement, feel and feasibility. “What a perfect partner. Showfield’s reputation of evoking true consumer feedback and acceptance will amplify our message and mission”, states Dave Tucker.

People want lifestyle, ingenuity, and the nutrients to maintain it! And Ruvi Gets It!

Before diving into the wonderful nutritional benefits of Ruvi, we must discuss the journey that has landed Dave Tucker at his dream destination. Dave’s story began in 2020 with an opportunity to work alongside Chris Le. Chris Le, the co-founder of RTFKT is a pioneer, and considered a brand architect was instrumental in the multi-million dollar sale of the company which was acquired by Nike. Dave and Chris Le began a joint venture producing memories and visions for numerous companies. From the knowledge and experience with Chris Le, Dave Tucker went off on his own and began his journey in building start-ups and non profit organizations.

Now looking back on it, Dave Tucker often thinks back to how the building blocks of growth led him to Ruvi. To this day, Dave Tucker is forever grateful for the guidance and opportunity Chris Le gave him. It was through the experiences of working with Chris Le that inspired Dave to put his energy into action as a creative director. Dave Tucker has gone on to produce numerous films and navigate his way through the entertainment and music industry. As with music and film, Dave knows the adrenaline and high energy that creates a buzz. In addition to entertainment, Dave’s overall life experiences have accumulated in a direction that couldn’t have written a better script! Dave has had the unique opportunity of being mentored in shaping his career by Casey Jones, the Vice President of Global Marketing for Dell along the way. Talking about blessings.

In December 2021, Dave was ecstatic over the opportunity to share his passion and wealth of bringing Ruvi’s mission to the masses. Ruvi, a company co-founded by Jason Budge, is at the forefront of the all-natural freeze dried industry. With a fair share of the market in providing solutions for a better life and vitality, Ruvi is the innovator of empowering people to live life vibrantly, in the planet’s purest source of nutrition – fruits and vegetables. “It’s all about growth and I see Ruvi in a space that will expand the brand in the next 7-years to over $100 million” explained Dave Tucker. For the man who always looked up to brand guru, Rohan Oza who is famously known for propelling Coca-Cola before creating the Vitamin Water brand into a $4.2 Billion acquisition before returning as the CMO of Coke. The future and road for both Dave Tucker and Ruvi looks promising as the brand will continue to move in the direction of providing “the roots of life”.