He’s back, and this time REASON is here to kick ass, and chew bubblegum! TDE artist and songwriter, REASON is ‘At It Again’ with one hell of a banger. Produced by Coleman, Motif Alumni, and Tariq (beats), REASON gives us just one more reason to consider him one of the throwdest to ever touch a microphone. The single ‘At It Again’ is the prelude to REASON’s long anticipated album, rumored to come soon. Mixed by Mark Lowe Jr. at LowKeyStudios, you best believe that ‘At It Again’ is ready to explode.
No need to state something that’s already understood, Top Dawg Entertainment is winning, and always will with pure talent on the roster such as REASON. If you ever needed more evidence, hip-hop fans are still ringing from his 2020 album, “New Beginnings”, which set the industry on inferno! If ‘At It Again’, is any indicator of what we can expect from Reason’s sophomore effort, we can prepare for a very, very hot summer.
Born Robert Lee Gill Jr. from Carson, California, REASON is a mover and shaker in the industry. For those of you who has been under a rock for the past 10-years, Reason has dropped 4 mixtapes that has revolutionized the game. In 2015, REASON made his debut with the mixtape, “In the Meantime”, and in 2016, REASON dropped the “The Free Album”, followed by “The Proof” and fan favorite in 2017, “There You Have It”. REASON has an organic sound that comes from the hustle. Since the release of his mixtapes, REASON has landed spots on some big name tours and has made a name for himself as TDE’s next up!
REASON is proof to the relevancy of West Coast hip-hop! Ladies and gentlemen, it’s alive and in good hands. TDE, is not only a force in the industry, but a driving catalyst to the culture. It has been a treat and a honor to watch the progression from REASON, and we can’t wait till the album drops!!!
